Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi with Daddy Yankee was released in the year 2017. It became the number one streamed music at that time within six month. The single a mix of reggaeton, pop and rock did not just bring attention to reggaeton but it also attracted attention to Latin music in general. Billboard's Top 100 featured two songs in Spanish predominantly, as well as four tracks in the year 2016. However, during the heights of the Despacito's popularity in 2017, there were 19 predominantly Spanish tracks that made the top 100. Then in 2020 the number was 41. After Justin Bieber's remix in two languages of Despacito (2017) well-known artists began to collaborate with reggaeton musicians, such as Drake and Bad Bunny on MIA (2018) as well as Madonna together with Maluma for Medellin (2019). From the beginning of 2020, a few reggaeton artists felt dissatisfied with the direction it was moving towards the mainstream. Rauw Alajandro is a part of a new generation of musicians who are determined to shift the direction of. Incorporating elements of electronic dance music and different styles was an accepted practice.

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